At Shutterly Fabulous, we believe allyship isn't just a moment, it's a mindset. It's more than promo sales, hashtags, or rainbow merch (although who wouldn't love to see some rainbow shutters?). It's about showing up, listening, learning, supporting, and giving back, not just in June, but all year round.
We're proudly Brighton born and bred, and like anyone in our vibrant seaside city will tell you, Pride isn't just a party (okay, there's a little bit of that too!). It's a celebration of identity and community, and a powerful reminder of both how far we've come and how far there is to go.
As a business rooted in Brighton, a city proud of its inclusivity, creativity, and unapologetic self-expression, we know that being an ally comes with responsibility. That's why our commitment to supporting LGBTQIA+ Pride goes far beyond a single month.
Our Brighton Pride Partnerships
Pride City Angels
We've made long-term commitments to Brighton Pride community support, not just when it's trending. We're proud to call ourselves Pride City Angels, an initiative that connects businesses like ours with Brighton Pride and the city's LGBTQIA+ organisations throughout the year, not just during the celebrations. It means being visible allies, supporting community projects, and backing initiatives that make a tangible difference.
Supporting Switchboard Brighton
We're also proud to continue our partnership with Switchboard, a Brighton charity that's been providing essential support to the LGBTQIA+ community since 1975. This is the fourth consecutive year we've helped fund their incredible work, and we're thrilled to announce that again this August, to celebrate Brighton Pride, we'll be making a donation for every order placed within the BN postcode.
Celebrate Pride the Brighton Way
Whether you're a long-time customer or new to the brand, we hope you'll join us in celebrating Pride the Brighton way: loudly and proudly!