Privacy Policy
Last updated: 11th September 2025
1. Shutterly Fabulous Approach to Privacy
1.1 www.shutterlyfabulous.com is a website and a mobile application (all together our “platform”) owned and operated by Shutterly Fabulous Ltd of Quayside House, Basin Rd South, Brighton and Hove, Brighton BN41 1WF (company number 05742044) (“we”, “our”, “us”). We are committed to protecting and respecting your privacy in accordance with the applicable data protection legislation (the “Data Protection Legislation”). This privacy policy (“Privacy Policy”) sets out how we collect, use and share information that identifies you or is associated with you (“personal data”).
1.2 For the purposes of the Data Protection Legislation, we are the data controller of the personal data we collect and process about you. If you have any questions related to this Privacy Policy, you can contact our Data Privacy Manager at: DPM@shutterlyfabulous.com
1.3 You should also be aware that we use cookies to store and access information whilst providing access to our platform. You can find out more about our use of cookies in our Cookies Policy.
1.4 If you have any questions, concerns or potential problems in relation to your data, or you wish to notify us of data which is inaccurate, please contact us at DPM@shutterlyfabulous.com. In the event that you do not feel satisfied with our processing of your data, you have the right to lodge a complaint with the supervisory authority. In the UK this is the Information Commissioner’s Office (ICO). Their contact details are available at: https://ico.org.uk/concerns/ .
2. Changes to privacy Policy
10.1 We may update this Privacy Policy from time to time, and when we do so we will update the “last modified” date at the top of this Privacy Policy. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.
The legal bases that we rely on
Data Protection law sets out the reasons why a company can collect and process your personal data. The bases that we use as a company are:
Personal data clarification
The GDPR and the Data protection Act 2018 defines personal data as ‘any information relating to an identified or identifiable living individual’.
For example, your name, address and telephone number are your personal data as they are facts about you as a person, any information you share in your correspondence would also fall under this. Your shutter measurements are not considered your personal data.
Legal compliance
Law enforcement, regulators and other parties for legal reasons: third parties who we are under a legal obligation to disclose your personal data to or who we need to disclose your personal data to protect our rights, property or safety or the rights, property or safety of others, detect and investigate illegal activities and breaches of any agreement we have with you.
Legitimate interest
In specific situations, we may use your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we may use your purchase history to advise our marketing department of products and services you might be interested in.
Contractual obligations
We will use your personal data to fulfil the contract we have with you, for example we collect your address in enable us to measure and fit the products that you wish to buy from us.
What are your rights?
Under General Data Protection Regulation (GDPR) you have a number of rights. Some of these are complex and not all of the details have been included in our summaries below. Please read the relevant guidance from the Information Commissioner’s Office on their website at https://ico.org.uk/for-the-public/ for a full explanation of these rights.
You have the right:
- To ask us not to process your personal data for marketing purposes. We will inform you if we intend to use your data for these purposes or if we intend to share your information to any third party for such purposes;
- To ask us not to process your personal data where it is processed on the basis of legitimate interests provided that there are no compelling reasons for that processing. If you would rather not to share your personal data with us, or refuse certain contact permissions, this may prevent us from providing some services you’ve asked for.
- To request information about what personal information we hold about you.
- To ask for the information we hold about you to be amended if it is inaccurate or incomplete;
- To ask for data to be erased provided that the personal data is no longer necessary for the purposes for which it was collected, you withdraw consent (if the legal basis for processing is consent), you exercise your right to object, set out below, and there are no overriding legitimate grounds for processing, the data is unlawfully processed, the data needs to be erased to comply with a legal obligation.
- You have the right to ask for the processing of that information to be restricted if the accuracy of that data is contested, the processing is unlawful, the personal data is no longer necessary for the purposes for which it was collected or you exercise your right to object (pending verification of whether there are legitimate grounds for processing);
Where use of your personal data is based on consent, you can withdraw that consent at any time.
How and why we use personal data
We will also use your personal data for the purposes specifically described below:
We collect your data to tailor our promotions, products and services to ensure they are most likely to interest you.
The data privacy law permits this as part of our legitimate interest in understanding our customers and providing the highest levels of service. If you wish to amend how we use your data, you’ll find details in the ‘What are your rights?’ section below.
If at any time we wish to use your data for any purposes not set out in this policy we will contact you prior.
To confirm your appointment date and time and any other information such as parking restrictions.
In order to allow you to book appointments, we will contact you with to confirm your appointment details. This may be via email or telephone. If you request a quote from us, we may also contact you following your appointment to see if you wish to place an order with us or if you have any questions.
To provide you with the goods and services you have ordered from Shutterly Fabulous.
Payment and transaction information: we will use payment and transaction information you provide to process payment for any product or service you purchase from us.
We require your personal data to enable us to manage your account and provide you with the goods and services you are interested in buying, including sending any relevant documentation and communications regarding the product or service and help you with any orders and refunds. It may be necessary to share your information with service providers, partners and advisors: third parties who provide a service to us, partner with us on certain business activities, advise us or that we work within other business capacities, such as shutter specialists. This enables us to fulfil our contractual obligations with you.
Companies in the same group of companies as us: any organisation we own or control or our holding company that owns or controls us and any subsidiaries it owns. These companies will only use your personal data in the same way as we can under this Privacy Policy.
Purchasers of our business: personal data may be disclosed or transferred to buyers or prospective buyers of our business or our assets as part of the sale.
If we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk).
We may disclose your personal data on the basis of our legitimate interests to our insurers or professional advisers insofar to ensure we as a company are able obtain or maintain insurance coverage, manage risks, obtain professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
To send you communications required by law to ensure your rights are met, or which are needed to inform you about changes to products or services that have been provided to you. For example, product recalls.
In order to pursue our legitimate interests as a company, we want to improve the service that we provide to our customers and understand the cause of any issues that might have arisen during the order process.
To do this we may process your personal data to monitor the status and outcome of your order and identify any areas of improvement.
We may need to contact you to take payment or pass your details onto third parties for debt collection purposes.
If you wish to pay for your goods and services through a Finance Agreement we will pass your details to our finance partner Zopa.
In order to be able to offer you Zopa’s payment options, we will pass to Zopa certain details of your personal information, such as contact and order details, in order for Zopa to assess whether you qualify for their payment options and to tailor the payment options for you.
You can find general information on Zopa. Your personal data is handled in accordance with applicable data protection laws and in accordance with the information in Zopa’s privacy notice https://www.zopa.com/privacy-notice
We do not disclose personal data to anyone else except as set out above, where permitted by law and/or with your consent. We may provide third parties with aggregate statistical information and analytics about users of the platform but we will make sure that no one can be identified from this information before we disclose it.
Business Rationale
To ensure the best possible customer experience we use cookies and similar technologies on our Website as part of our interests. For information relating to the use of cookies, and how you can control your online behavioral advertising preferences please visit www.ShutterlyFabulous.co.uk/cookie-information.
We carry market research relating to our product range and development and may need to process your personal data to do so.
We have an obligation to ensure that you are able to use our site securely we will use your personal data to detect and prevent fraud and other crimes. If we discover or suspect criminal activity through this monitoring we may pass your personal information to law enforcement to help protect individuals from criminal activities.
MARKETING PURPOSES
We may contact you by email with information about our similar products and services which we think you may be interested in. If you do not want us to send you email marketing, please use the contact DPM@shutterlyfabulous.com. You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails we send to you.
We may send you email notifications in relation to your order or changes to the way we provide our services to you.
If you choose to take part in a promotion or competition, including those we run with our suppliers and Retail Partners, we need to process your personal data with your consent so that we can manage the promotions or competitions.
- Details of the promotion, including your responses and any prizes won.
When you comment on or review our products and services online
- Your comments and product reviews if posted online
How do we protect your data
We have policies and controls in place to ensure that your data is not lost, accidentally destroyed, misused or disclosed, and is not accessed except by its employees in the performance of their duties.
We monitor our system for possible vulnerabilities and attacks.
Where the involvement of third parties to process personal data on our behalf is required, we do so, on the basis of written instructions, they are placed under a duty of confidentiality and are obliged to implement appropriate measures to ensure the security of data.
How long we keep your data for and for what purpose
We will not keep your personal data for longer than is necessary. At the end of that period, your data will either be securely deleted or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Example of retention periods are below:
When you call our call centre we may record the conversation, if we do this will be held for a maximum of 12 months unless the call is required for the resolution of an ongoing dispute, in which case it will be held until a resolution is achieved.
If you place an order with us we are required to retain the details of the order, including your personal data, for 10 years to comply with our legal and contractual obligations. We will keep details of the warranty period and any associated personal data for the duration of the warranty period.
Contact
We use personal data to provide clarification or assistance in response to communications you have sent to use, including social media posts and live chat via our website to ensure we are able to correspond with our customers and improve their experience.
We carry out market research to improve our services and may invite you to take part in and manage customer surveys, questionnaires. However, if we contact you about this, you do not have to take part in the activities. This will not affect your ability to use our services.
It is important that the information we hold about you is accurate, if any of your information changes during the time where you have warranties or business with us, please use the contact information as listed below.
Who we share your personal data with
We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
We only share information to companies located in the EEA or in a country on the EU adequacy list. If data is required to leave the EEA we will ensure that the transfer is risk assessed and if deemed necessary, the transfer will take place under an International Data Transfer Agreement
Partners and Service providers
We enforce the following policy when sharing information with third parties.
- We provide only the information they need to perform their specific services.
- They may only use your data for the exact purposes we specify in our contract with them.
- We work closely with them to ensure that your privacy is respected and protected at all times.
- If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
See Appendix 1 for more information.
International transfers of your personal data
At Shutterly Fabulous we take your safety and security very seriously and we are committed to protecting your personal and financial information. All information kept by us is stored on our secure servers.
We do not routinely transfer your data outside the European Economic Area (“EEA”). If we do need to transfer your data outside the EEA, we will only do so if adequate protection measures are in place in compliance with data protection legislation. Any international transfers required within our Group of Companies are transferred under an International Data Transfer Agreement.
We put in place European Commission approved standard contractual clauses or rely on alternative mechanisms to protect this data. A copy of these clauses is available for your review upon request to us using the contact details provided below.
For all other enquiries about your rights please email our DPM at DPM@Shutterlyfabulous.co.uk
How to stop the use of your personal data for direct marketing
You can stop direct marketing from us in a number of ways:
- Click the ‘unsubscribe’ link included in all emails we send you. We will then stop any further emails from that particular division
Write to us at Marketing Preferences, Shutterly Fabulous Limited, Quayside House, Basin Road South, Hove, BN41 1WF.
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
YOUR RIGHTS IN RESPECT OF YOUR PERSONAL DATA
You may have various rights with respect to our use of your personal data:
– Marketing: As stated, you may opt-out of receiving such emails from us by using the contact details provided, or by clicking on the unsubscribe link in the emails we send to you.
– Cookies: Please see our Cookies Policy for more information about your rights as regards our use of cookies.
– Access, rectify, port, block, complete, delete and update: You have the right to access, rectify, block, port, complete, delete and update your personal data, and to restrict its use. You also have the right to request further information about the processing of your personal data.
– Object: In certain circumstances, you also have the right to object to the processing of your personal data by us.
You can exercise the above rights by contacting us at any time. All requests will be dealt with at the earliest opportunity and any delay will be kept to a minimum.
There are exceptions to these rights; for example, access may be refused if it would reveal personal data about another person or if we are prevented from disclosing such information by law.
We hope that we can satisfy queries you may have about the way we process your data. However, if you have unresolved concerns you also have the right to complain to the competent data protection authority.
When we ask you to supply us with your personal data we will make it clear whether the data we are asking for must be supplied so that we can provide the products and services to you, or whether this is optional.
NOTICE TO YOU
If we need to provide you with information about something, whether for legal, or business-related purposes, we will select what we believe is the best way to get in contact with you. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.
CONTACTING US
Questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to DPM@shutterlyfabulous.com.
Or by post to:
Data Privacy Manager,
Shutterly Fabulous,
Quayside House,
Basin Rd South,
Brighton
BN41 1WF
APPENDIX 1 – DATA PROCESSORS
- Advertising and agencies
- Application and IT developers
- Courts and Taxation authorities
- Data Analytics companies
- Delivery and Tracking companies
- Government organisations
- Insurance providers
- IT providers
- Legal Consultants and Advisors
- Our Specialist installer network
- Payment providers
- Postage services
- Review services
- Suppliers