Pride Is a Mindset, Not a Moment
At Shutterly Fabulous, we believe allyship isn’t just a moment – it’s a mindset. It’s more than promo sales, hashtags, or rainbow merch (although who wouldn’t love to see some rainbow shutters?). It’s about showing up, listening, learning, supporting, and giving back, not just in June, but all year round.
Proud to Be Brighton Born and Bred
We’re proudly Brighton born and bred, and like anyone in our vibrant seaside city will tell you, Pride isn’t just a party (okay, there’s a little bit of that too!). It’s a celebration of identity and community – and a powerful reminder of both how far we’ve come and how far there is to go.
And as a business rooted in Brighton – a city proud of its inclusivity, creativity, and unapologetic self-expression – we know that being an ally comes with responsibility.
Our Long-Term Commitments
That’s why we’ve made long-term commitments to supporting the LGBTQ+ community, not just when it’s trending. We’re proud to call ourselves Pride City Angels. This initiative connects businesses like ours with Brighton Pride and the city’s LGBTQ+ organisations throughout the year, not just during the celebrations. It means being visible allies, supporting community projects, and backing initiatives to make a tangible difference.
Supporting Switchboard
We’re also proud to continue our support for Switchboard, a Brighton charity that’s been providing essential support to the LGBTQ+ community since 1975. This is the third consecutive year we’ve helped fund their incredible work, and we’re thrilled to announce that again this August, we’ll be making a donation for every order placed within the BN postcode.
More Than Just Visuals
And while we understand that true allyship is more than just visuals, this year we’re also rolling out our special Pride logo for the month of June. It’s a small but sincere way of showing our support and standing in solidarity with the LGBTQ+ community – something that’s always been part of our DNA.
Join Us in Celebrating
Whether you’re a long-time customer or new to the brand, we hope you’ll join us in celebrating Pride the Brighton way: loudly and proudly!